Coma (Comma) & Punto (Period) – A dynamic identity crafted for a coffee and beer brand tailored to endurance athletes and sports competitions. The concept draws from the punctuation marks that shape language—just as commas and periods structure a story, they also mirror the athlete’s journey during competition.
The comma represents the moments of pause, refuelling, and recalibration—like catching a breath, strategizing the next move, or pushing through fatigue with a shot of coffee. The period marks milestones, defining the completion of a segment, the finish line, or the rewarding celebration with a beer. Between these extremes, in the shades of grey, lies the real essence of endurance—the relentless highs and lows, the rhythm of persistence, and the mental and physical resilience needed to complete a grueling three-day triathlon.
This visual identity thrives on contrast, echoing the balance between exertion and recovery, intensity and reflection, motion and stillness—fuelling athletes through every phase of their race.
