KLOO
Craft coffee for those who crave more than convenience
Art Direction, Brand Identity, Brand Strategy, Copywriting, Naming, Packaging, Photography, Print
An imaginative brand for a company that demystifies coffee. The name Kloo references a gradual awakening that eventually leads to a radical revolution. Brought to life through subtly hidden details and quiet elusivity, this brand is all about journey and discovery. Packaged in a frosted glass bottle with a metallic top and screenprinted graphics, the presentation is reminiscent of craft spirits, elevating the coffee drinking experience.
While Kloo’s wordmark subtly references the unique makeup of the hero product with its looped K, its mark delivers on the fluid and ever-expanding nature of the concentrate. Maze-like trails wind out from the core K shape, letting viewers decide what they find.
